Communication has only one direct goal: to elicit change in the mind of another human being. This simple truth extends to science communication, from writing scientific articles or presenting scientific talks to writing grant proposals or writing about science for the public.
To secure funding, convince colleagues, or catalyze societal change, you need more than a good idea; you need to know how to present that idea to elicit change in the minds of others. To do this effectively, you need to think about those minds—what they do and do not know, feel, and value.
In this session, Rebecca Schwarzlose, PhD, will discuss practical ways to cultivate empathy for your audience and use it to improve your science communication.
Registration is required to receive the Zoom link prior to the session.
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Dr. Schwarzlose is a postdoctoral scholar in the WUSM Psychiatry Department and former chief editor of the scientific reviews journal Trends in Cognitive Sciences. She is also the author of Brainscapes: The Warped, Wondrous Maps Written in Your Brain—And How They Guide You, a book that explains concepts of brain organization to a general audience. Brainscapes has received critical acclaim in the New York Times, Nature, and Publishers Weekly and resulted in interviews on radio and television outlets including NPR and PBS, as well as a forthcoming TEDx talk. |