Communication has only one direct goal: to elicit change in the mind of another human being. This simple truth extends to science communication, from writing scientific articles or presenting scientific talks to writing grant proposals or writing about science for the public.
To secure funding, convince colleagues, or catalyze societal change, you need more than a good idea; you need to know how to present that idea to elicit change in the minds of others. To do this effectively, you need to think about those minds—what they do and do not know, feel, and value.
In this session, Rebecca Schwarzlose, PhD, will discuss practical ways to cultivate empathy for your audience and use it to improve your science communication.
Registration is required to receive the Zoom link prior to the session.